Creating a logo ... Keep in mind that when your target audience sees your brand, you want them to get your message right away. Selecting the right colors, fonts, graphics, slogan and design ...

The new presentation will move away from traditional colors associated with evening-news programs in favor of purple and a warm blue, says Marc Greenstein, senior vice president of design and ...

That’s all was about logos and brands. But the one person who is responsible for kicking off a brand’s visual identity is a logo designer. If you are someone who belongs to logo design ...

FedEx is one such company that seems to have mastered the logo design game, with its clean and simple emblem often lauded by design professionals and industry leaders. At first glance, the ...

Which is why the world's multinational companies can spend millions on their logos - like UK oil group BP, which back in 2000 spent £136m introducing its current sunflower design. Other firms of ...