A new survey found that 43% of millennials do most of their shopping in-store, up from 21% in 2022. CouponFollow says that brand loyalty for millennials is driven by product quality, price and ...

Millennials, many of whom were first-time buyers, made rapid decisions in competitive markets, often forgoing inspections or long-term planning in favor of securing a home while interest rates ...

We recently wrote a post where Gen Z'ers shared what they want millennials to know, and their brutally honest opinions started quite a debate — but they also shared eye-opening thoughts about ...

In order to prepare, many Generation Zers (people born between 1997 and 2012) have turned to millennials to find out how they made it through the 2008 recession. If they were hoping for sage ...

Millennials started making jokes about the next recession years ago, fully expecting to see another after living through several. Even those who were born after the stock market crash of the late ...

There are plenty of differences between the tendencies and trends of Gen Z and Millennials. Think chevron print versus checkers, skinny jeans versus baggy ones, or making a Millennial duck face ...

Millennials, on the other hand, are between the ages of 29 and 44. Retirement may seem pretty far off. However, while these groups are in different places in life, both should be concerned about ...

Homeownership rates for Gen Z and millennials stalled in 2024, Redfin found, while older generations continued to make “fairly standard” gains despite the high costs. The jump in the average ...

With prices rising unpredictably due to shifting tariffs and trade tensions, many millennial workers are tightening their budgets as they feel the pinch. In this uncertain economic climate ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

The phrase “straight-to-consumer millennial core” pokes fun at how brands that once felt fresh and modern to millennials now feel stale to Gen Z. Warby Parker, launched in 2010, disrupted the ...