WPP has appointed Cindy Rose, a senior executive at Microsoft, to replace Mark Read as chief executive. Rose takes over on 1 ...

Britain's WPP named board member Cindy Rose as its new chief executive on Thursday, tasking the senior Microsoft executive ...

Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in shape.

Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving ...

Leverage advanced call tracking, precise marketing attribution, and award-winning AI-driven conversation analytics—now available via the Microsoft Azure AI Cloud Ecosystem. Marchex’s Marketing ...

Leverage advanced call tracking, precise marketing attribution, and award-winning AI-driven conversation analytics—now available via the Microsoft Azure AI Cloud Ecosystem.

Microsoft arguably perfected the practice, paying $3 million to pair The Rolling Stones’ “Start Me Up” with its Windows 95 launch. So which tracks are creating those magic moments for video creators ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

After five years of successful collaboration with Microsoft Advertising - Multilocal’s first curation platform partner—achieving Elite Partner status will enable Multilocal to further scale its ...

Microsoft has launched a new marketing campaign called “This is an Xbox.” The core concept of the campaign is that Xbox is no longer a singular console, but is now closer to an ecosystem ...

Microsoft announced its monthly Microsoft Advertising updates and while we covered some of these before, we did not cover the changes to Shopping Audience campaigns.