Lifetime Budgets give more control over long-term spend, with flexible adjustments, refund protection, and simplified ...

The expansion of Impression-Based Remarketing gives advertisers more flexibility and cross-campaign reach for stronger audience targeting.

Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in ...

Britain's WPP named board member Cindy Rose as its new chief executive on Thursday, tasking the senior Microsoft executive ...

Google and Microsoft have made significant changes in the ways they court publishers - partly driven by rising demand for ...

Future Trends in Advertising Festival finds technology could supercharge sector but urges caution, writes Stephen Emerson ...

Marketing and technology leaders came together to explore how the rapid adoption of MarTech is transforming performance ...

Apy’s initial session focused on general marketing principles, and it laid a foundation for the next day’s talk on AI and how ...

Love them or hate them, these advertising campaigns all delivered major boosts to profits, and in some cases changed the world ...

The Elder Scrolls 6 is reportedly in a 'quite playable' state, following the start of production in 2023, despite there being no official release date.

Anteriad, a global leader in AI and data-driven, tech-enabled B2B marketing today announced that it has been named a winner ...