Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving ...

Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in shape.

Anteriad, a global leader in AI and data-driven, tech-enabled B2B marketing today announced that it has been named a winner ...

Microsoft Advertising’s new Audience campaign controls give you visibility into mobile app placements and let you exclude underperformers.

Britain's WPP named board member Cindy Rose as its new chief executive on Thursday, tasking the senior Microsoft executive ...

In a world of constant change, partners have to adapt quickly, making significant investments in billing and provisioning ...

It can be difficult keeping track of the various comings and goings in the games industry, which is why we compile ...

Experts said that costs are too high in the US; that the US has lost its manufacturing capability; and that the US labor ...

Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses ...

Microsoft’s Copilot advertising has been criticized by an industry watchdog for its productivity claims and confusing use of Copilot branding.

The Better Business Bureau's National Advertising Division reviewed Microsoft's Copilot AI advertising. It was not amused.