Lifetime Budgets give more control over long-term spend, with flexible adjustments, refund protection, and simplified ...

The expansion of Impression-Based Remarketing gives advertisers more flexibility and cross-campaign reach for stronger audience targeting.

Understanding how "Targeting" and "Observation" work in Google and Microsoft Ads is essential if you want your campaigns to ...

Future Trends in Advertising Festival finds technology could supercharge sector but urges caution, writes Stephen Emerson ...

Marketing and technology leaders came together to explore how the rapid adoption of MarTech is transforming performance ...

When Intel (NASDAQ: INTC) handed over global marketing duties to Accenture (NYSE: ACN) and Microsoft (NASDAQ: MSFT) eliminated more than 1,000 go-to-market roles while redirecting $80 billion into ...

The update makes Innovid an official LinkedIn Marketing Partner for Campaign Management and Reporting & ROI, and gives ...

In today's AI-driven world, AI tools for data analysis have supercharged the ability to extract meaningful insights from vast ...

Check out the best CRM platforms that combine customer relationship management with email marketing automation -- featuring ...

In 2025, the best marketers are data analysts first and creatives second. They’re the ones who: • Let algorithms guide ...

To stay relevant, marketers must evolve from mere content creators to AI facilitators, curating autonomous tools that can ...

We are honored to be recognized once again as a Leader in the 2025 Gartner® Magic Quadrant™ for Endpoint Protection Platforms—our sixth consecutive time.