A Microsoft television ad that debuted Sunday night is the beginning of a new campaign that aims to connect and boost the company's major retail products -- Windows, Office, Xbox and Windows Phone ...

Microsoft Advertising Editor users now have access to AI-powered recommendations and campaign-level associations, the company announced Wednesday.

Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates search globally, Microsoft’s ad platform has quietly built a significant ...

Love them or hate them, these advertising campaigns all delivered major boosts to profits, and in some cases changed the ...

Microsoft is planning a new US$120 million advertising campaign aimed at redefining its public image. The campaign, which includes television, print, and Internet advertising, attempts to change ...

CAMPAIGN 360: Following a restructure, the tech giant is aggressive in its integration of advertising with AI through Copilot and other tools. Nick Seckold, the regional VP for APAC at Microsoft ...

With Marin, brands can seamlessly manage paid ad campaigns for Microsoft Advertising accounts and other publishers, easily setting targets and allocating budgets across publisher accounts.

Microsoft announced a number of new Microsoft Advertising features, including that maximize conversion value is now available for search campaigns; previously, it was only available for shopping ...

Microsoft reportedly paid advertising agency Wieden+Kennedy $100 million to create, print and broadcast outdoor ads for the campaign. The goal was to reshape Microsoft's image as a company whose ...

The digital campaign canvas is a one-page document where you map out all of the key elements of a campaign to ensure that they align with the overarching business goals.

Microsoft, in its monthly update, announced that it will be moving (or "upgrading" as they call it) smart shopping campaigns to Performance Max within the next couple of months. Microsoft said ...

Microsoft Advertising will expand its presence in the Latin America region through a partnership agreement with IMS by Aleph, which supports digital advertising globally.