Marketing doesn't happen in a vacuum. Customers, resellers, the law and the economy all affect your business environment. What works in one circumstance is the kiss of death in another ...

In the context of marketing, the micro-environment describes the organization's relationship with competitors and the business aspects that control this relationship.

Micro-Influencers Will Gain Importance As Social Marketplaces Proliferate. There’s no question that the rise of social media micro-influencers has turned the online marketing environment upside ...

By Rifqah Luzita Naidoo The trends of consumer culture have most certainly evolved since the late 1940s, where critics considered people as being given superficial morals through the mass media. On ...

Following my column last week on the benefits of training your sales force to become micro marketers, a number of people called me enquiring what is micro marketing, as they never heard the term ...

Instagram has consistently positioned itself over the last few years as an influencer-marketing-friendly environment. In fact, the volume of sponsored content on the platform is projected to amount to ...

Here is my view of seven key benefits marketing agencies should take into account when considering engaging with micro-influencers. 1. Authenticity And Trust ...

Micro-moments marketing provides insights into customers’ psyche and their orientations. The sooner the company realizes the need for micro-moment marketing, the better the company becomes.