New flavors, formats and ideas help keep the beverage industry moving forward. Stay ahead of the pack with our weekly NPD ...

In the halcyon days of summer 2007, Anheuser-Busch, the world's biggest brewer, aimed for some light and fruity refreshment with its limited-time Michelob ULTRA Fruit Infused beers. Pomegranate ...

As the non-alcohol beer category continues to grow, there couldn’t be a better time to unveil a superior alcohol-free brew ...

Since most beer is made from barley and wheat, it’s generally unsuitable for those following a gluten-free diet. However, gluten-free beer — made from grains like millet, sorghum, and rice ...

It will be a less spirited Super Bowl. Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research firm NIQ told NBC. Non-alcoholic ...

“We are thrilled to build upon our 25-year relationship with Anheuser-Busch and welcome Michelob ULTRA as the NBA’s first-ever global beer partner,” said Kerry Tatlock, NBA Executive Vice ...

There is a new champion of tap beer, and it is still within the Anheuser-Busch InBev family. Michelob Ultra, which is among the slate of brands under the Anheuser-Busch InBev umbrella, has the ...

At the tournament's twelve host stadiums, fans will be able to visit Michelob ULTRA beer gardens—experiential pop-ups where fans who want to harness their own sense of competition will be able ...

Beer and the Olympics are bound together like never before. “Brewed Here” is a 15-second spot Michelob Ultra debuted recently to introduce itself as the exclusive beer sponsor of Team USA this ...