As the younger Jordan apologized to his parents, his father soon convinced him to stick with Nike. He cited how Knight waited ...

When Michael Jordan announced his return to the NBA in March 1995 with the iconic two-word fax—“I’m back”—the impact wasn’t ...

Michael Jordan may be the greatest NBA player of all time, and he even owned an NBA team. But those deep ties didn't dissuade ...

Explore the richest NBA players like Michael Jordan, LeBron James, and Magic Johnson, who turned their basketball success into billion-dollar empires. From smart investments to brand deals, these NBA ...

M.S. Dhoni's trademark application for 'Captain Cool' mirrors a trend among celebrities capitalizing on their nicknames.

Michael Jordan's "I'm back" comeback in 1995 ignited the sports world, lifted brands and reminded everyone that his return ...

Steve Newmark will one day succeed Bubba Cunningham as North Carolina’s athletic director, the university announced on ...

The Valkyries leads the WNBA in attendance and Valks merch is everywhere. Will popularity mean better pay for the players?

Michael Jordan shares insights into how he cultivated meaningful friendships with a close-knit group of individuals and what ...

NBA legends like Michael Jordan, Magic Johnson, and LeBron James have amassed significant wealth through lucrative contracts ...

Jordan's dominance defined not just the NBA but an entire era. Across 15 seasons, six championships, five MVP awards and a global brand that turned MJ into a household name far beyond the boundaries ...

Michael Jordan Shows He’s All Heart With Tiny NASCAR Fan originally appeared on Parade. Chicago Bulls legend Michael Jordan ...