Advertising in the Metaverse is unlikely to require the passage of new laws or regulations. However, how existing laws and regulations get applied to advertising in the Metaverse remains to be seen.

The metaverse is to digital advertising what smartphones were to the internet. Sure, a lot of clever ideas existed pre-2007, but the iPhone launch sparked a fundamental shift in human behavior and ...

Regardless of how the metaverse evolves, there are already a variety of innovative ways for brands to engage, with spending on metaverse advertising on track to total between $144 billion and $206 ...

Some agencies are launching dedicated Web3 divisions to help their clients get educated and ultimately navigate the metaverse for themselves.

Metaverse marketing offers CMOs new retail channels in virtual worlds where consumers enjoy immersive experiences and brands build stronger relationships with shoppers. The practice is already ...

As the metaverse plays an increasingly important role as a marketing and commercial channel, advertising in the metaverse will become necessary. New forms of advertisement will emerge.

Sensible guardrails are essential for marketing and advertising in the metaverse. Otherwise, user trust will erode, damaging the industry.

Meta Platforms (NASDAQ: META) has built what is indisputably one of the world’s most successful businesses, but that doesn’t ...

Physical vs. Metaverse: ... For example, as different jurisdictions attempt to exert influence over the Metaverse, advertising compliance requirements may evolve. Upcoming Contracts: ...

Metaverse advertising could involve tracking your eyes and more. News. By Hope Corrigan published 20 January 2022 Quick, everyone put on your surprised faces for the tracking system.