Get the gist of what a "metaverse" is, from origins to brand collaborations, and how you can apply it for your business today.

The advertising and media industry has a responsibility to fill the governance vacuum, work together and build frameworks and standards for the metaverse – just as it has in the real world.

After sinking billions into a virtual fantasy that flopped, Mark Zuckerberg now claims he’s leading the charge toward ...

Even if metaverse commerce may not be a good fit for your business, the potential of using the metaverse as an advertising and marketing channel is endless.

The metaverse is the next frontier in digital evolution and consists of digital spaces where people socialize, play, learn and spend money.

Sounds like Disney is cooking up something in the world of video games. A couple of job listings went up on the Disney ...

Marketers and retailers recognize the potential of the metaverse, according to Hollerbach. Some 56% of media buyers are investing in metaverse advertising and marketing initiatives or considering it.

Marketers, what issues should you be considering as metaverse marketing becomes a must have? Here are 5 things to keep top of mind.

Many agencies understand that the metaverse is going to be a big deal - but fewer understand how and where they’ll fit into this emerging virtual ecosystem. Here are a few experts' thoughts on ...

Smarter TV operating systems bring added convenience, but they also raise fresh privacy concerns - especially when it comes ...