Canadian scholar Marshall McLuhan became a worldwide legend in media and technology theory. A century after his birth, his work and aphorisms - like "the medium is the message" - are still iconic.

In the 1960's a Canadian media guru named Marshall McLuhan co-authored a book entitled "The Medium is the Message." It might have made sense under the influence of pot or LSD, but it was ...

How diverse can the medium get? The lab will examine a “mixed reality experience ... Just the spinning of Marshall McLuhan in his grave as he considers whether he can rewrite his books from the ...

Here’s how it works. Marshall McLuhan's famous quote, "the medium is the message," is often misinterpreted. Some believe it downplays the importance of content, reducing communication to just the ...

McLuhan further explained and looked into the transformative effects of technology and coined the famous phrase — "The medium is the message." In this book, he signified and insisted on his ...

Email or iMessage? The choice of medium for sending a message has never been as complicated. Media theorist Marshall McLuhan had studied just this complexity as far back as 53 years ago.

The visionary media philosopher Marshall McLuhan famously observed that “the medium is the message.” Understanding the Ukraine-Russia war as a conflict between media cultures can provide ...