Fans of Haribo gummy bears are berry perplexed to learn the real flavor of its green bear.. A resurfaced post on Reddit pictures a Haribo bag that identifies each bear’s flavor by color.. While ...

Color really does impact our perception of taste — even if the ingredients are otherwise the same, scientists say. It's something candy companies use to their advantage.

So while Haribo claims to use unique flavorings for each gummy bear color, you might not notice if they didn’t. The gummy craze didn’t reach the U.S. until the 1980s.

During the 1930s, the company grew to 400 employees, introduced a teddy bear gummy variety, and debuted a new slogan: “Haribo macht Kinder froh,” or “Haribo makes children happy.” ...