Here is a look at why a Sony medium format camera can be a good idea. The advantage of a medium format sensor is that it’s able to capture detailed images, allowing one to see every pattern and ...

Get your hands on the Fujifilm GFX50SII's beefy medium format sensor and more in this tempting new year sale The post Go medium format for the price of full frame – and it’s a new camera ...

Massive sensors also beget massive price tags, which is the other major reason medium format is a niche market: The 100-megapixel Hasselblad H6D-100c will set you back $33,000, while the 50 ...

Deal still live: If you're looking for a professional-level medium format camera — get 17% off the Fujifilm GFX100S II + GF 110mm f/2 R LM WR Lens bundle for $7,799.90 at Target ...

Two years ago, Fujifilm made a fateful decision to skip over full-frame mirrorless cameras and go bigger with the medium-format GFX-50S. Now, it's doubling down on that with the 51.4-megapixel GFX ...

Fujifilm is developing a medium-format, 102-megapixel cinema camera, the company said in a surprise announcement.Due next year, the GFX Eterna will carry a boxy, modular design reminiscent of Sony ...

If you were a really 'serious' amateur, and every club had at least one of these Yodas, you might have got yourself a medium format system, using 6x4.5cm, 6x6cm or even 6x7cm frames of 120 roll film.

The new GFX100S II is Fujifilm’s cheapest medium-format camera with a 100MP sensor yet at launch, and it's aggressively priced at $4,999 / £4,999 / AU$8,699 body only.

Hasselblad has revealed a new medium format camera with the H6D. Available in 50 and 100-megapixel options, the camera features wider ISO ranges and faster shooting rates than previous models, and ...

However, with last year's GFX 100 ii, Fujifilm created a medium format camera which was far more on-par with modern full frame cameras when it came to things like video capture and autofocus.