McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.

There have been a lot of McDonald's Happy Meal toys over the years. Here's a long list of which ones are worth a pretty penny ...

The purple concoction included a berry-flavored milkshake that honored the big purple guy for his annual jubilee.

Some may remember when McDonald's Happy Meals and toys featured McDonaldland characters. In 1971, McDonald's introduced McDonaldland through commercials and marketing to further market its brand to ...

As one of the world's most prominent fast-food restaurants McDonald's has a long history, with no shortage of scandals. Here ...

It does not necessarily reflect the view of The Herald. Are you a McDonald’s fan? The fast-food chain is a popular spot across the UK with Brits enjoying everything from a Sausage and Egg ...

At their Celebration panel today, Hasbro revealed the next two figures joining the Star Wars: The Vintage Collection lineup - Moff Gideon and Cobb Vanth. IGN can exclusively debut the first images ...