Tom Felton is venturing back to Hogwarts. The actor will reprise his role as the platinum blonde villain Draco Malfoy in ...

Good, because that's a lie, but that's what McD's latest extravagant ad would have you believe. Creating an 'ancient' Roman ...

The campaign will include a new spot, a Snapchat activation and a throwback web portal that features behind-the-scenes content.

There have been a lot of McDonald's Happy Meal toys over the years. Here's a long list of which ones are worth a pretty penny ...

McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.