McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.

There have been a lot of McDonald's Happy Meal toys over the years. Here's a long list of which ones are worth a pretty penny ...

Some may remember when McDonald's Happy Meals and toys featured McDonaldland characters. In 1971, McDonald's introduced McDonaldland through commercials and marketing to further market its brand to ...