Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s ...

After almost two years under the moniker “Max,” Warner Bros. Discovery has decided to pull a 180-degree turn and rename the streaming service back to the original name, because that’s just ...

The company clearly sees HBO Max as a core component to future growth, and HBO as the most valuable branding asset in its expanded portfolio since AT&T's merger with Discovery, Inc. in 2022.

From HBO Max, to Max and back to HBO Max again.The "new-ish name" is causing social media and the streaming service itself to poke fun at the "plot twist." Warner Bros. Discovery, the parent ...