Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s ...

After almost two years under the moniker “Max,” Warner Bros. Discovery has decided to pull a 180-degree turn and rename the streaming service back to the original name, because that’s just ...

Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between Warner Media and Discovery, Inc. in 2022. Here's what we know. Why HBO streaming changed its name?

From HBO Max, to Max and back to HBO Max again.The "new-ish name" is causing social media and the streaming service itself to poke fun at the "plot twist." Warner Bros. Discovery, the parent ...

The company clearly sees HBO Max as a core component to future growth, and HBO as the most valuable branding asset in its expanded portfolio since AT&T's merger with Discovery, Inc. in 2022.

Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s ...