Mattel and OpenAI have partnered up – here’s why parents should be concerned about AI in toys Published: June 25, 2025 12:42pm EDT Mattel may seem like an unchanging, old-school brand.

Mattel has revealed three new collectible toys being sold at this year's San Diego Comic-Con, and there's a definite theme to this year's lineup. It's all about girl power, whether you prefer the ...

Toy-maker Mattel accused of planning “reckless” AI social experiment on kids Mattel faces pressure to be more transparent about OpenAI partnership.

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its upcoming products. The world's second-largest toy maker (after ...

New Delhi: Mattel has announced the consolidation of its film and television divisions under a new unit named Mattel Studios, as part of its efforts to create brand-driven entertainment content ...

Mattel (NASDAQ:MAT) announced the formation of Mattel Studios. The toy maker is combining its film and television units to form the new entity as it looks to produce entertainment driven by its ...

06-03-2025 PREMIUM Inside Mattel’s plan to get adults to buy more toys Mattel is tapping into the booming collectibles market with Mattel Creations, the toy powerhouse’s hub for innovation.

Mattel has partnered with Uken Games, an independent Canadian game studio, to develop “Mattel Match: Toybox Unlocked,” a free-to-play match game that “brings together all of Mattel’s ...

The inaugural UNO Social Club will have multicolored UNO decor, and other amenities, and will be located in one of the kidadult capitals of the world, Las Vegas.

Mattel is launching a new building set brand this summer called Brick Shop, and the toy manufacturer is kicking things off with one of its most iconic franchises: Hot Wheels. Similar to Lego and ...

Mattel Retreats From DEI Disclosures Amid Government Crackdown The company is the latest of several across the entertainment industry, including Disney, Warner Bros. Discovery and Amazon Studios ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.