You know Barbie, right? No matter how old you are, you’ve likely owned the doll at some point or known someone who has. Since ...

Ra, Mattel has unveiled for the first ever Barbie Doll inspired by the classic appearance of the Princess of Power from the Masters of the Universe franchise. It is available to purchase from June ...

This curated collection highlights a range of dolls from trusted brands such as Mattel, MerryMakers, Miniland, and more.

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Mattel and OpenAI announced a collaboration to create an AI-powered toy that will revolutionize the way children play ...

The Barbie Masters of the Universe Princess of Power She-Ra doll wears her signature satin white dress, gold boots, and ...

He-Man may be getting his live-action film in Masters of the Universe, but She-Ra isn’t doing too shabby either. In a People ...

She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting evil and saving ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said ...

Mattel, the company behind beloved toys like Barbie, is partnering with OpenAI to bring AI to the toy aisle before the end of ...