The ever-stoic Princess Royal showed off a playful side with her makeup choice at the Garter Day service, and it has royal ...

We tested hundreds of products for our 2025 Shop TODAY Beauty Awards. Shop winners on Amazon from e.l.f, Saie, Burt's Bees ...

And who better to chat about this with than the French make-up artist, Violette Serrat, who founded her eponymous brand, ...

Summer's hottest makeup trend has arrived at a perfect time, when most people are planning their holiday fashion and beauty essentials. An ...

Red lipstick can feel intimidating. Fortunately, celebrities provide endless red lip inspiration, often reaching for the color on the red carpet. From classic matte reds to dark and dimensional ...

In case you missed it, here are 9 of last week's best celebrity beauty moments: FKA Twigs' ginger moment, SZA's summer-ready ...

A vibrant lip is one of the fastest ways to elevate a look. A fun-filled coral shade fits the bill, like Pat McGrath’s ...

What do Naomi Campbell, Cindy Crawford and Pamela Anderson have in common? ‘90s Supermodel Lips. And the look is making waves ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate ...

Scroll on to discover 14 standout K-beauty products, from blushes and mascaras to lippies and beyond. From familiar picks you may recall from TikTok viral moments stateside to hand-picked expert ...

Ask The Expert is a monthly column to answer your questions on topics related to fashion and beauty. In this edition, ...

Remember when " sunburn blush " was all the rage? Similar to the warm flush, toasty makeup evokes warm, sun-kissed skin—yet ...