How we did our work To examine the local impacts of Yelp’s Black-owned tag, we collected over 250,000 Yelp reviews of Black- and non-Black-owned restaurants in Detroit and Los Angeles.

We found the awareness of Black ownership on Yelp significantly increased following Yelp’s addition of the Black-owned tag in June 2020.

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When the online review platform Yelp added a “Black-owned” tag in 2020, it boosted the visibility of Black-owned restaurants in Detroit. It also caused their ratings to drop, according to our recent ...