PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you're a lipstick gal, then you know how great it is when you find a shade you love. This Kosas West Stick is my new ...

Hailey Bieber has one color on her mind this summer: lemon yellow. The model matched her swimwear to her latest Rhode drop, ...

In case you missed it, take a look at the best celebrity beauty moments from the week on Tracee Ellis Ross, Solange, and more ...

Lip liner: This adds definition to your lip shape and can make it fuller, depending on how you draw. You can choose one ...

Gen Zers are touting Sharpies as a cheap alternative to lip liners. They are, obviously, not intended for body parts — and I learned why the hard way.

National Ice Cream Day is here, but Popsicle is celebrating by refilling the release that 'broke the mold' earlier this ...

Alex Jones has sung the praises of an ultra-versatile beauty essential that she keeps in her car makeup bag - and it's a ...

Find out how to score discounts on every lip product in your routine. Use promo codes, bundle deals & seasonal sales to save ...

It is dupes all the way down. Dupe enthusiasts lean on the same rhetoric that the internet is built on: that wider ...

This week, our team are coveting a White Stuff dress, Amazon water bottle, new Adidas Originals x ASOS Collection and more ...

Raffia bags are the slow-fashion girl’s Birkin. They feel intentional, even when they’re slightly falling apart (in a good, ...