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Matcha, a green tea powder, is gaining popularity. It offers several health benefits. It is rich in antioxidants and may improve brain function. It also boosts metabolism and aids in weight loss ...

Matcha mania sparks global shortage of Japanese tea. From LA cafes to Tokyo farms, popularity of Japanese green tea strains supply and prices. Last updated: June 26, 2025 | 16:11. AFP.

To date, her matcha brand, produced in Japan's rural Mie region, has sold 133,000 cans. Launched in November 2023, it now has eight employees. "Demand has not stopped growing," she said. In 2024 ...

SAYAMA, Japan: Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to... AIRLINK 142.91 Increased By 0.59 (0.41%) BOP 10.18 Decreased By -0.16 (-1.55%) ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.

Interestingly, matcha isn’t stealing coffee’s crown, it’s attracting a different tribe altogether: Gen Zs, wellness devotees, and curious caffeine dabblers who want that midday lift without ...

Amid the rising demand, the number of tea plantations in Japan has fallen to a quarter of what it was 20 years ago. Read more at straitstimes.com. Read more at straitstimes.com.