Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

Matcha, a powdered green tea with deep roots in Japanese tradition, is quickly becoming a global sensation. From hip cafes in Los Angeles to home kitchens across Europe and Asia, the demand for this ...

Global demand for matcha tea, with its vivid green colour and earthy taste, has gone supernova since the fall. But the popularity has led to a global shortage that is putting pressure on Japan's ...

Green tea was introduced to Japan from China in the early ninth century, and was first used for medicinal purposes. Matcha came much later, in 16th century Kyoto -- part of the tea ceremony tradition ...

2 cups all-purpose flour. 2 teaspoons baking powder. 1/2 teaspoon kosher salt. 1/8 teaspoon ground cardamom. 3/4 cup granulated sugar. 2/3 cup canola oil ...

Japan produced 4,176 tons of matcha in 2023 -- a huge increase from the 1,430 tons in 2012. More than half of the powder is exported, according to the agriculture ministry, ...

To date, her matcha brand, produced in Japan’s rural Mie region, has sold 133,000 cans. Launched in November 2023, it now has eight employees. “Demand has not stopped growing,” she said.

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea. Here's what you need to know about the ...

It's the latest beverage du jour — and for people needing their morning pick-me-up, matcha tea increasingly beats espresso as their caffeine fix of choice."I worked on the bar a few weeks ago and I ...

Japan produced 4,176 tonnes of matcha in 2023 -- a huge increase from the 1,430 tonnes in 2012. More than half of the powder is exported, according to the agriculture ministry, ...

Sayama (Japan) (AFP) – Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.