Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling ...

By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

Global demand for matcha tea, with its vivid green colour and earthy taste, has gone supernova since the fall. But the popularity has led to a global shortage that is putting pressure on Japan's ...

Japan produced 4,176 tons of matcha in 2023 -- a huge increase from the 1,430 tons in 2012. More than half of the powder is exported, according to the agriculture ministry, ...

Japan's matcha industry faces a labor shortage, and many farmers are advancing in age. New competition could lower prices. Supply crunches and a lack of workers aren't the only challenges for Japan.

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea. Here's what you need to know about the ...

It's the latest beverage du jour — and for people needing their morning pick-me-up, matcha tea increasingly beats espresso as their caffeine fix of choice."I worked on the bar a few weeks ago and I ...

Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid booming global demand for the trendy beverage, farmers ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea. Here's what you need to know about the ...

Sayama (Japan) (AFP) – Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.

Green tea was introduced to Japan from China in the early ninth century, and was first used for medicinal purposes. Matcha came much later, in 16th century Kyoto -- part of the tea ceremony tradition ...