Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling ...

Matcha has its origins in the Chinese Tang dynasty, which was brought to Japan by a Buddhist monk over 900 years ago. Thereafter, matcha has been considered as a significant element of the Zen ...

While the ingredient has been a part of Japanese culture for hundreds of years, it only began getting popular in the US back in 2015, spurred on by Gwyneth Paltrow and the OG wellness set. Soon enough ...

The Matcha Tokyo ventures south once again with the grand opening of its largest and newest flagship store at the SM Mall of ...

By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

Three more Japanese cafes to try Age.3 Sydney Australia’s first outpost of the Japanese franchise is known for its lines (late afternoon is a good queue-dodging time) and viral fried sandwiches.

As matcha becomes the new drink of choice in trendy cafes around the world, Japanese producers are struggling to keep up with ...

"Matcha is visually very appealing," Ella told AFP. To date, her matcha brand, produced in Japan's rural Mie region, has sold 133,000 cans. Launched in November 2023, it now has eight employees.

LOS ANGELES: At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink's social media stardom.

To date, her matcha brand, produced in Japan's rural Mie region, has sold 133,000 cans. Launched in November 2023, it now has eight employees. "Demand has not stopped growing," she said. In 2024, ...

To date, her matcha brand, produced in Japan 's rural Mie region, has sold 133,000 cans. Launched in November 2023, it now has eight employees. "Demand has not stopped growing," she said.