Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling ...

If you love matcha, you might have heard of (or even tasted) Matcha Eight ’s drinks or desserts. Founded by Miho Kaneko, this homegrown business is known for its authentic Japanese tea flavours. As ...

"Matcha is visually very appealing," Ella told AFP. To date, her matcha brand, produced in Japan's rural Mie region, has sold 133,000 cans. Launched in November 2023, it now has eight employees.

Japan’s green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by growing demand for powdered teas such as matcha, according to data ...

RECORD temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid booming global demand for the trendy beverage, farmers and ...

Japan’s green tea exports, including matcha, rose 25 per cent by value to 36.4 billion yen (S$321 million) in 2024, driven largely by growing demand for powdered teas such as matcha, according ...

Global demand for matcha tea, with its vivid green colour and earthy taste, has gone supernova since the fall. But the popularity has led to a global shortage that is putting pressure on Japan's ...

Amid the rising demand, the number of tea plantations in Japan has fallen to a quarter of what it was 20 years ago. Read more at straitstimes.com. Read more at straitstimes.com.

Uji, Japan’s ancient matcha heartland, is finding it hard to keep pace with a global phenomenon that has transformed the fine powder from a traditional tea ceremony staple into an international ...