Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling ...

"Matcha is visually very appealing," Ella told AFP. To date, her matcha brand, produced in Japan's rural Mie region, has sold 133,000 cans. Launched in November 2023, it now has eight employees.

Japan’s green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by growing demand for powdered teas such as matcha, according to data ...

RECORD temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid booming global demand for the trendy beverage, farmers and ...

Japan’s green tea exports, including matcha, rose 25 per cent by value to 36.4 billion yen (S$321 million) in 2024, driven largely by growing demand for powdered teas such as matcha, according ...

Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid booming global demand for the trendy beverage, farmers and ...

By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

A new shade of green is sweeping through cafes and culinary hotspots in India. Once considered an esoteric health trend, matcha has brewed its way from niche wellness circles into the culinary ...

Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by growing demand for powdered teas such as matcha, according to data from ...