Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

Sorry to all matcha latte-lovers, but the global demand for the brat-green beverage might’ve all but depleted Japan’s national supply — with Japanese media having reported a matcha shortage ...

Global demand for matcha tea, with its vivid green colour and earthy taste, has gone supernova since the fall. But the popularity has led to a global shortage that is putting pressure on Japan's ...

Japan produced 4,176 tons of matcha in 2023 -- a huge increase from the 1,430 tons in 2012. More than half of the powder is exported, according to the agriculture ministry, ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea. Here's what you need to know about the ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are disappearing, grinding facilities are overwhelmed, and restrictions on ...

Matcha is booming across the globe, but only a select group will ever get to taste Japan’s purest, ceremonial-grade form of the tea, grown in Uji, near Kyoto, for centuries.

Drinking matcha in Japan: Why the roots of this Instagram favourite run deeper than you think. A trip to Uji and Kyoto can open your eyes to the wonders of going green. Simon Parker.

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea. Here's what you need to know about the ...

Japan produced 4,176 tonnes of matcha in 2023 -- a huge increase from the 1,430 tonnes in 2012. More than half of the powder is exported, according to the agriculture ministry, ...