They can come to a coffee shop and grab a matcha as an alternative drink," she says."Some of the customers, once they tried the matcha, they're happy to stay with the matcha."'Unprecedented' ...

Matcha tea plants are shade-grown for 20 days. Like sencha, matcha is steamed post-harvest. But, once steamed, the leaves are dried, deveined, and stone-ground into an ultra-fine powder.

In fact, matcha has become so popular that The Japan Times reports that there may be a global matcha shortage this spring. Here’s everything you need to know about the shortage.

Tea experts share what to look out for when shopping for matcha products.

In Uji, Japan's historic matcha capital, demand for premium green tea is outpacing supply. As tourists scramble for tins, locals fear that tradition may be getting diluted.

How matcha lattes became a wellness status symbol Health benefits plus lifestyle influencers have made the powdered green tea beverage a fashionable but costly obsession – Lydia Spencer-Elliott ...

Some of the most popular brands in TikTok "matcha hauls" are becoming harder to find as the green tea powder explodes in social media popularity.

However, Lidl has decided to get in on the matcha action with a new organic powder, which costs just £3.49 for 40g.

Picture / Wikimedia Commons Matcha, a vibrant green tea powder, has become a global sensation in recent years, captivating both wellness enthusiasts and culinary creatives alike.

If matcha on the go sounds more your cup of tea, HumaniTea has blended ethically sourced matcha powder with chilled oat milk to create ready-to-drink lattes in cans.

Japan has begun to see a shortage in matcha, which could spell bad news for your morning matcha ritual. Soaring global demand for the green tea has prompted warnings of shortages this year, and ...