While Japan itself has been sipping less matcha over the years, the rest of the world can’t get enough. According to Japan’s ...

For centuries, people have searched for the proverbial fountain of youth, trying everything from exotic herbs to bizarre ...

This delicious Hojicha Latte recipe is a beautiful creamy drink that’s full of bold roasted green tea flavor. Serve this ...

There is no standardised regulation in place for the matcha grading system, but you can still tell the difference by ...

Serrat makes the oft-mimed French girl aesthetic accessible, thanks to her penchant for messy looks punctuated by happy hues.

In 2024, the company sold over 1,200 tons of matcha, generating an output value of 302 million yuan ($41.47 million). Nearly ...

Starbucks just unveiled its latest spring offerings, which include the brand new Iced Cherry Chai and new food menu additions ...

Panidtha Saard (who also operated Bondi’s Bondie Corner cafe) opened Mamuki in November and aside from a couple of tweaks ...

Other highlights at this food festival include seasonal seafood and The World’s Richest Matcha Fondant Chocolate Cake.

Social media feeds are flooded with lattes and sweets flavored with the green tea powder, disrupting a fragile supply chain.

Want to swap your coffee for matcha but not sure which one to choose? The Institute experts have tested a range of matcha powders and these are the best.

(Mainichi/Munehisa Ishida) FUKUOKA -- "White powder" found by a train conductor in a bathroom of a train that had not yet departed from JR Kokura Station in the southwest Japan city of Kitakyushu ...