Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

Matcha prices have skyrocketed to historic highs as Japans record-breaking heat slashes green tea yields, tightening supply while global demand continues to surge. The Kyoto region, responsible for ...

We just can’t keep up’ with the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink's social media stardom. Of the 25 types of matcha ...

“I have never tried matcha, and honestly, I do not feel the need to. I am not averse to green juices or healthy food in ...

In a video making the rounds on the internet, we can spot a food blogger documenting two delicious varieties of tiramisu ...

From Jaoan to Dubai and Riyadh, the world's most coveted green tea powder faces unprecedented supply constraints as demand begins to outweigh production capacity ...

A breeze carries murmurs and quiet laughter between the rows of bright green tea leaves that are growing in dappled shade as ...

It's the latest beverage du jour — and for people needing their morning pick-me-up, matcha tea increasingly beats espresso as ...

Just when you thought the culinary fusion couldn't get any wilder, enter Awadhi matcha biryani and nihari. In this article, ...

Matcha is all over our social media, but have you tried it for yourself? Check out some simple, tasty and interesting recipes ...