We just can’t keep up’ with the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.

Just when you thought the culinary fusion couldn't get any wilder, enter Awadhi matcha biryani and nihari. In this article, ...

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring ...

Japan’s matcha production infrastructure, built around centuries-old cultivation methods in specific geographic regions are struggling to meet the explosive international demand. The soft, young ...

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink's social media stardom. Of the 25 types of matcha ...

Matcha Eight is all about crafting artisanal, premium, and 100% natural Japanese tea ice cream, carefully curated to offer a range of intensities—from sencha and matcha to hojicha and genmaicha. Their ...

To date, her matcha brand, produced in Japan’s rural Mie region, has sold 133,000 cans. Launched in November 2023, it now has eight employees. “Demand has not stopped growing,” she said.

Global demand for matcha tea, with its vivid green colour and earthy taste, has gone supernova since the fall. But the popularity has led to a global shortage that is putting pressure on Japan's ...

Tokyo Matcha Bar sources its matcha from Uji, Japan — one of the world’s most renowned matcha-growing regions. As a matcha-first brand, flavour profile and authenticity are non-negotiable.

Boston's got a growing number of matcha options. We asked a few matcha experts what they like and where to find some of their ...