Japan’s green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by growing demand for powdered teas such as matcha, according to data ...

Matcha is clearly having its big moment. Once just a traditional Japanese drink, it has now become a global favourite. People love it not only for its unique taste but also for the appealing aesthetic ...

Labubu dolls, iconic dialogues, and DIY experiments went viral in June. Explore the trends that had everyone talking, from Bollywood stars to nostalgic throwbacks.

Trying to make a “just one batch” rule with this group is a mistake. The 19 baked cookies that make you regret splitting the dough are what happen when you stop caring about portion control and start ...

This shopper-loved Too Faced Born This Way concealer hydrates, smooths, and covers without creasing — and it’s half off just before Prime Day.

Matcha Eight is a artisanal, premium and 100% natural Japanese tea ice cream brand started in Malaysia. We interviewed the Japanese founder.

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink's social media stardom, reports AFP. Of the 25 ...

If you're looking for a wholesome alternative to clubbing minus the pricey alcohol, check out Matcha Rave by Exposure Therapy.

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea. Here's what you need to know about the drink ...

Citing work stress and digital burnout, Oatside has launched a matcha oat latte designed to boost mental wellness – with flavour to match ...

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink's social media stardom. "In the past two or three ...

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink's social media stardom. "In the past two or three ...