Matcha's market nearly doubled in a year due to its rising popularity.

Love it or hate it, but you simply can’t ignore matcha. It’s everywhere on social media, with celebrities swearing by its health and beauty benefits. .

Here are some tips to consider when making matcha to maximize its advantages.

I passed the rest to my unsuspecting family, murmuring with poetic resignation, “Not my cup of tea.” They nodded with pity. I had been Maruwu’d.

Sanya Malhotra promotes matcha tea for its health benefits and taste. The actress regularly shares her love for matcha on social media. Matcha tea is rich in antioxidants and boosts metabolism.

Tea experts share what to look out for when shopping for matcha products.

From matcha to masala chai, your favourite brew might be revealing more about your personality than you think.

India’s bubble tea market set to double by 2033 as millennials, Gen Z, and families embrace the chewy, colorful drink with a desi twist.

Love matcha? You'll want to get your hands on the newest Laneige launch—the celeb-loved Laneige Lip Sleeping Mask now comes in bubble tea flavors.

Sydney Sweeney-beloved Korean beauty brand Laneige has dropped a limited-edition line of matcha tea and taro scents for its best-selling lip products.

UC Berkeley is home to a diverse microcosm of boba tea and matcha spots. Take a look at some of my favorites!

Discover the benefits of matcha in skincare for a radiant, revitalised complexion with Saskia Kemsley’s top product picks ...