Matcha's market nearly doubled in a year due to its rising popularity.

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.

News Cities Pune Young Edge | Matcha: the green drink growing increasingly popular in Punekars' mugs Young Edge | Matcha: the green drink growing increasingly popular in Punekars’ mugs Whether it’s ...

Love it or hate it, but you simply can’t ignore matcha. It’s everywhere on social media, with celebrities swearing by its health and beauty benefits. .

Here are some tips to consider when making matcha to maximize its advantages.