The modern MarTech stack has one job: enable speed. Speed to launch campaigns, adapt to customer signals, and automate ...

As AI-driven tools continue to gain traction in modern enterprises, one thing has become increasingly clear, marketing ...

The digital revolution has ushered in an era where technology- driven marketing strategies have become the predominant force ...

3. Disjointed Systems and Applications To serve a variety of touchpoints with content, many brands have adopted a best-of-breed approach to their martech stack. In fact, Gartner's 2018-2019 CMO Spend ...

As mobile app usage continues to rise across South Africa, a pressing issue persists: retaining users beyond the initial ...

Australian businesses are still wasting millions on AI tools that promise to solve decades-old data problems. Worse still, it means they’re missing the fundamental structural shift that could deliver ...

Canada’s marketing technology (otherwise known as MarTech) scene is thriving, with homegrown firms powering innovation from ...

Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? What do marketers look for in replacements? To find out, researchers at MarTech.org ...

The global public relations market is projected to grow from $112.98 billion in 2025 to $143.19 billion by 2029, with a 6.1% CAGR. But the real acceleration is in the software stack. The PR tech ...

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