I wrote about why the RFP process needs a marketing makeover and I certainly didn’t expect the wave of feedback that followed.Clearly, I wasn’t alone in thinking the current system is outdated, overly ...

Making $30,000 a month can feel impossible, but making that much money each month can be possible if you start small and scope the potential for growth.

Creating an effective prompt is not merely asking the AI model a question. It’s about transferring your intent into a form ...

Ethical challenges are an inevitable part of entrepreneurship, requiring founders to make difficult decisions that can shape ...

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive of ...

There are plenty of free generative AI tools available online that small businesses can use to support their marketing ...

In uncertain times, founders must be bold and adaptable in how they position and promote their brands, given tightened ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

We’ve been conditioned to think of personal branding as the domain of influencers, LinkedIn gurus, or people who refer to ...

The latest brand strategy news and updates for marketing industry professionals.

Cheil X has appointed Ankit Singh as national strategy director to spearhead the agency's strategic vision across all its Indian companies. Singh, reporting to chief executive officer Jitender ...

Discover actionable strategies for brand differentiation that foster customer trust and build strong, lasting relationships.