More and more celebrities are looking to attach their names to your phone. Or rather, wireless services to power it. From cosmetics to snacks and signature spirits, brands launched or co-owned ...

Fox Weather is weaving advertisers into programming tied to ski seasons, going to the beach and football tailgates ...

Ad Age sat down with Raja Rajamannar during Cannes Lions to discuss how AI, the economy and the creative industry are ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Cost of acquisition” should not just be a popular discussion point on Shark Tank. It should be top of mind for dealer ...

Harris Poll finds 96% of B2B marketing leaders are revising their company’s strategies due to the current challenging economic environment.

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

Despite economic uncertainty and the continued slowdown of traditional media’s growth, global advertising revenue is still trending upward.

As we can see in the table below, several consumer packaged goods ... navigating some of the biggest trends and challenges in today’s advertising landscape in Nielsen’s 2025 Annual Marketing Report.

Marketers collectively spent more than $264 billion advertising on Google properties ... Marketers and marketing consultants told BI that they were hopeful the outcome of both antitrust cases ...

executive vice president of advertising sales and portfolio marketing for Fox Entertainment, during a recent interview, and could involve everything from digital outreach to live events.