Corsi and DiMeglio are both responsible for leading marketing and growth strategies for their distinct companies. Corsi is ...

More and more celebrities are looking to attach their names to your phone. Or rather, wireless services to power it. From cosmetics to snacks and signature spirits, brands launched or co-owned ...

Research published in Economic Affairs in 2023 reinforces the power of a unified approach between branding and economic ...

Ad Age sat down with Raja Rajamannar during Cannes Lions to discuss how AI, the economy and the creative industry are ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Cost of acquisition” should not just be a popular discussion point on Shark Tank. It should be top of mind for dealer ...

Harris Poll finds 96% of B2B marketing leaders are revising their company’s strategies due to the current challenging economic environment.

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

Despite economic uncertainty and the continued slowdown of traditional media’s growth, global advertising revenue is still trending upward.

The most effective marketing leaders don’t just adapt to change; they build organizations that thrive on it. Here’s how you can lead your teams through the beautiful chaos of modern marketing: Welcome ...

It's often a less expensive option than traditional advertising methods, making it more appealing for smaller or start-up businesses. The nature of social media marketing also has plenty of benefits.