In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments.

Career Development - Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing ...

The new report from 2X and Avasant found 72% of CMOs now count AI-driven campaigns among their top priorities.

You wouldn’t let a sports team umpire their own games, so why is this now happening in media and marketing, and particularly within holding companies, argues Prophet CEO Jordan-Taylor Bartels? There’s ...

What is strategy? Let’s start here – if only because, in their bandying, discussions and documents, marketers can get way too casual with the semantics. I have heard ‘strategy’ deputising as a synonym ...

Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

A marketing strategy is more than a document ... are free to use and compatible with either Google Sheets and Excel or PowerPoint and Google Slides. If you’re launching something new, this ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Your corporate strategy and marketing strategy are two very different plans. The first is the playbook for where you want your business to go; the second lays the framework for how you will ...

Penetration pricing and price skimming are marketing strategies commonly implemented when companies launch new products or services. Both approaches have worked for businesses, but you have to ...