Explore lessons from Jeff Bezos's weekend wedding in Venice and Amazon's £40 billion investment in the UK economy.

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

Marketers need to build a testing model that can prove to stakeholders—and themselves—the true contribution of different data ...

The new report from 2X and Avasant found 72% of CMOs now count AI-driven campaigns among their top priorities.

Master keyword research, ad creation and landing page optimization for your awareness, consideration and conversion-focused ...

Marketing campaigns today demand sophisticated digital tools that can engage audiences, generate qualified leads, and deliver ...

A new McKinsey & Co. study finds that CEOs and their chief marketing officers are becoming increasingly disconnected, and the gap between CEOs’ and CMOs’ perceptions of the marketing function appears ...

In 2025, pharmaceutical advertising is no longer just about raising awareness — it’s about delivering access, education and real-world health outcomes.