Everyone knows marketing campaigns are infinitely more complicated today than a decade ago. Data, strategy, media, creative, ...

The independent shop behind Domino’s popular Emergency Pizza promotion has been named social AOR as brands ramp up work around creators.

let’s look at each stage and discuss the types of content that work best for each stage of the customer journey. This type of content is going after the top of the marketing funnel (TOFU).

Skilled nursing facilities (SNFs) historically have been required to disclose ownership and managerial control information as part of their ...

Wix Email Marketing offers an intuitive and integrated solution for basic email campaigns, but lacks advanced features found in dedicated platforms.

Introduction: People that are specialists in their industry come to us, yet occasionally they are still inexperienced with brand building. This “Basics” series began as a well-defined procedure to ...

An overview of the advertising technology (adtech) industry and relevant US and EU privacy laws, including the Federal Trade Commission Act (FTC Act), California Consumer Privacy Act of 2018 (CCPA), ...

As long as states stick to those directives and their request is within the scope of the department ... it kind of sets a template for other states to try,” said Hyslop, who served in the ...

General Motors has a new UK design studio. We took a visit and sampled its debut project, an all-new Corvette concept ...

A practical guide to prompt engineering techniques that help marketers use AI tools more effectively, creatively, and reliably.

Integrity and security principles (APPs 10-13) require you to keep personal information accurate and up-to-date. APP 11 ...

Even the pros use proven "templates" to create sales letters ... Companies pay thousands of dollars to develop their marketing materials; you might as well take advantage of that by using it as a ...