At the e4m Connected TV Conference, marketing leaders explored how data has evolved from being merely fuel for businesses to ...

Giving teams the tools and culture they need to solve as complex a problem as AI integration really makes a difference.

Marketers and agency leaders speak about the surge in performance marketing and the need to track brand-based metrics better.

New CRM platform replaces multiple expensive tools with one system to help small business owners automate marketing, close more deals, and save over $1,000/month.

In the SaaS world, success isn’t just measured by sign-ups—it’s about keeping users engaged and satisfied over time. Unlike ...

At the e4m Connected TV Conference, marketers explored how CTV is driving top-funnel impact with sharper targeting and ...

Built natively on the Salesforce Platform, Marketing Cloud Next brings agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents embedded across the entire ...

Experiential Retail Media delivers incremental results. It drives short-term sales while acting as a catalyst for longstanding buyer relationships.

The company says the updated platform can generate and execute a marketing campaign -- including briefs and segmentation -- ...

Marketers can ask AI agents to "build a campaign to drive awareness for a new product line among high-value customers." ...

NIQ, a consumer intelligence company, is partnering with WeArisma, a creator marketing measurement and optimization platform provider, to help advertisers understand the impact of paid and organic ...