In the SaaS world, success isn’t just measured by sign-ups—it’s about keeping users engaged and satisfied over time. Unlike ...

At the e4m Connected TV Conference, marketers explored how CTV is driving top-funnel impact with sharper targeting and ...

AI agents build briefs, generate content, and activate journeys using data from sources like Google Drive, SharePoint, and ...

The broadcaster launched a new interactive ad format and planning tool for SMEs at its Showcase event in Manchester (12 June) ...

Videos and Reels on Meta drive purchases, with 1 in 3 viewers buying featured products—especially in luxury, where short-form ...

How do you market entertainment experiences that span physical casinos, online gaming, and sports betting? In this episode of ...

PHD Media’s Sara Daher says that it time for brands to stop chasing short-term wins; it takes more than algorithms for brand ...

With a provocative campaign and focus on warm weather apparel, CEO Dani Reiss makes the case that Canada Goose is more than ...

New insights from a study that online insights platform GWI did for us on the retail industry highlight the growing role of ...

According to the findings, nearly 80% of respondents said they discover new products through social media, with 96% of those interactions occurring on Meta-owned platforms, including Facebook and ...

Why does a product priced at $29.99 feel like a better deal than one listed at $30.00? Or why do messages like “only a few left in stock” prompt people to buy faster than they planned? These aren't ...