Advertising is a specific marketing communication activity that falls under the "promotion" element of the classic marketing mix -- also known as the Four Ps of product, price, place and promotion.

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product ...

The marketing mix elements that form a marketing mix strategy are interrelated and when brought together, they help in establishing the position of a product within the target market.

Marketing mix is the basic tool for developing the right marketing mix model and its implementation through impactful strategies. It consists of four fundamental elements: place, product, price ...

The marketing mix is a term coined by Neil Borden in a 1948 article called, "The Concept of the Marketing Mix." It describes the various elements that together make up the strategic marketing plan ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

Rapid Market Penetration is an integrated, three-phase process that simply makes each function more relevant for marketers. Rather than looking at each marketing mix element individually, each phase ...

In my new book, "Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth," I write about the power of using your marketing mix to identify game-changing opportunities for your business.

Each marketing mix element should be aligned to engender the desired response to the organization: that of converting an individual into a volunteer.