Research by the World Federation of Advertisers (WFA), in partnership with transformation consultancy The Intangibles, found ...

When a new CEO steps into the spotlight, internal communications teams play a pivotal role in shaping how the transition is ...

The watchmaker is leveraging design, data, and celebrity influence to build deeper resonance with female consumers.

New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

Top executives from Billboard’s Indie Power Players list and beyond weigh in on what moves the needle for artists in such a ...

Guest blog by Rod Flavell, CEO of the FDM Group, explores why clean, secure, and ethical data is the foundation of successful ...

Policies, Rules, Industry, Culture, and Economy.This article captures the essence of structures in starting and sustaining a business. In no particular order, the four business pillars which are ...

Lloyd George secured his first brand sponsorship before his podcast had any downloads. With just 3,000 followers across his ...

Businesses seeking to expand in Vietnam’s retail market must pay close attention to changes in the country’s legal and regulatory frameworks.

WFA research finds global marketing leaders slowing long-term plans, shifting investments and tightening risk controls as ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.