The technique utilizes the backside of a spoon to create a perfect divide between the two beverages in the same pint glass! Check out Luke’s instructional video below to pour a perfect Magners ...

Anyone who enjoyed a tipple or two in this summer’s blistering sunshine will almost certainly have been tempted to have a Magners... over ice, in a pint glass, of course. Drinking cider with ice ...

At long last the Celtic League has a sponsor, but is Magners right for rugby? If, like me, you've spent large sections of the summer being staggered - pardon the pun - at the number of people who ...

Magners Irish Cider is available in the US ... Today, the process of grove to pint glass begins in early October with "The Crush" when the Irish apples are gathered. Unlike most brands which ...

Brands such as Magners and Bulmers argue they would expect the same on draught, but the presence of ice cubes would make it impossible to pull a full pint unless over-sized glasses are used. Brand ...

The group behind Magners cider - C&C - has slid into a loss ... fad - the fashion for bottles of cider poured over ice in a pint glass. Dunsmore, who oversaw the sale of Scottish & Newcastle ...

given the substantial amount of investment in marketing the Magners brand. This includes the current high-profile TV and poster advertising campaign, which promotes the drink as being served poured ...

However, the problem for Magners had always been how to serve a legally measured pint from a draught font. With ice in the glass, a pint glass measure would be thrown right out of kilter. Do you serve ...

C&C, the irish drinks group behind Magners, admitted today sales have ... than £4 in a pub - of a large bottle over ice in a pint glass. The push gave cider a new lease of life, updating its ...

The beauty of the Magners advertising, which is still run by C&C's long-standing agency Young Euro RSCG, is that it introduced UK consumers to the concept of drinking cider in a pint glass rammed ...