When you're competing with other articles and ads in a magazine, it's important to marry the right layout and design elements with a well-organized message to maximize the return on your ...

And I did stop and look.” Whether readers will see these ads is the decision of magazine publishers — one that they’re hesitant to discuss. “He’s not answering those questions,” said ...

It found that magazine readers are more likely to interact with a digital ad with interactive elements that with a static print ad. ?The iPad provides an immersive reading experience in apps via rich ...