Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Barbie-maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday.

Mattel, the company behind beloved toys like Barbie, is partnering with OpenAI to bring AI to the toy aisle before the end of ...

Mattel partners with OpenAI to build AI-enhanced products and streamline development with ChatGPT. Safety and privacy remain top priorities.

The program, which sounds like it was invented by Will Ferrell’s Mattel CEO character, will see ambassadors roaming the ...

Soon, we had designed a research project to study the feet of Barbie dolls on the market from her launch in 1959 to June 2024. That’s 2,750 Barbies in all. In our study published today, we found a ...

For example, she chooses a stable flat shoe when ... observing Barbie ‘evolving’ away from prioritising fashion over her career,' the experts say. In the live action movie, Barbie’s ...

By Alisha Haridasani Gupta There’s a scene from the 2023 movie “Barbie” in which ... about how nice it was to finally see Barbie in flat shoes and to see Barbie making all of these different ...

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